Custom Denim Tailor

Viapiana…

         Living a life of individuality can be a clichéd statement on a clothing company’s website, but when your product is made to order this phrase becomes a little more valid.  Viapiana’s  products are for those that embrace the time and passion put into the work preparing a piece for purchase.  Whether you are custom ordering or buying from a dealer, remember that with each Viapiana piece, you can find a quality craft that lasts wear upon wear, season upon season, and year upon year. 

My Story…

         “Viapiana”, is a family name, my family name.  From the age of 5 my father was surrounded by the tailoring industry in Italy.  It just seams natural that a bit of creative sewing rubbed off on me.  Picking up the needle and thread and stepping on a few pedals of his sewing machines was a nice escape to a free and borderless world of, “custom anything.”  Slowly moving my boundaries away and opening new doors I started to create pieces that not only I was proud of, but pieces that people wanted to buy.  I started to custom for anyone and everyone. 

         The passion that I put into my work can be seen from my carefully sewn runs, limited releases, exclusives, and custom 1/1’s (personalized). 

         Production of my work is the most important aspect that I’m concerned with.  Every technique that I use has its specific purpose.  I enjoy using older machines for the reason that it gives the wearer as well as the maker a sense of accomplishment and care. Fine-tuning and respect to the machines I use is an important part of coming out with a satisfying product.  

         Thanks for your interest

                  Ben Viapiana